Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. The Google headquarters, the Googleplex, is located in Mountain View, California.Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 4, 1998.the company has 20,222 full-time employees.
- History of Google.
In March 1999, the company moved into offices in Palo Alto, home to several other noted Silicon Valley technology startups.12 After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 2003.13 The company has remained at this location ever since, and the complex has since come to be known as the Googleplex (a play on the word googolplex). In 2006, Google bought the property from SGI for US$319 million.
The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design and useful results.15 In 2000, Google began selling advertisements associated with search keywords.6 The ads were text-based to maintain an uncluttered page design and to maximize page loading speed.6 Keywords were sold based on a combination of price bid and clickthroughs, with bidding starting at US$.05 per click.6 This model of selling keyword advertising was pioneered by Goto.com (later renamed Overture Services, before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing).161718 Goto.com was an Idealab spin off created by Bill Gross, and was the first company to successfully provide a pay-for-placement search service. Overture Services later sued Google over alleged infringements of Overture's pay-per-click and bidding patents by Google's AdWords service. The case was settled out of court, with Google agreeing to issue shares of common stock to Yahoo! in exchange for a perpetual license.19 Thus, while many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue.6
The name "Google" originated from a common misspelling of the word "googol",2021 which refers to 10100, the number represented by a 1 followed by one hundred zeros. Having found its way increasingly into everyday language, the ve
rb "google", was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning "to use the Google search engine to obtain information on the Internet.A patent describing part of the Google ranking mechanism (PageRank) was granted on 4 September 2001.24 The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor.
- Partnerships of Google
The same year, the company became a major financial investor of the new .mobi top-level domain for mobile devices, in conjunction with several other companies, including Microsoft, Nokia, and Ericsson among others.45 In September 2007, Google launched, "Adsense for Mobile", a service for its publishing partners which provides the ability to monetize their mobile websites through the targeted placement of mobile text ads,46 and acquired the mobile social networking site, Zingku.mobi, to "provide people worldwide with direct access to Google applications, and ultimately the information they want and need, right from their mobile devices."47
In 2006, Google and Fox Interactive Media of News Corp. entered into a US$900 million agreement to provide search and advertising on the popular social networking site, MySpace.48
Google has developed a partnership with GeoEye to launch a satellite providing Google with high-resolution (0.41m black and white, 1.65m color) imagery for Google Earth. The satellite was launched from Vandenberg Air Force Base on 6 September 2008.49
In 2008, Google announced that it was hosting an archive of Life magazine's photographs, as part of a joint effort. Some of the images in the archive were never published in the magazine.
- Software related google
In 2004, Google launched its own free web-based e-mail service, known as Gmail or Google Mail in some jurisdictions.60 Gmail features conversation view, spam-filtering technology, the capability to use Google technology to search e-mail. The service generates revenue by displaying advertisements and links from the AdWords service that are tailored to the choice of the user and/or content of the e-mail messages displayed on screen.
In early 2006, the company launched Google Video, which not only allows users to search and view freely available videos but also offers users and media publishers the ability to publish their content, including television shows on CBS, NBA basketball games, and music videos.61
Google has also developed several desktop applications, including Google Desktop, Picasa, SketchUp and Google Earth, an interactive mapping program powered by satellite and aerial imagery that covers the vast majority of the planet. Many major cities have such detailed images that one can zoom in close enough to see vehicles and pedestrians clearly. Consequently, there have been some concerns about national security implications; contention is that the software can be used to pinpoint with near-precision accuracy the physical location of critical infrastructure, commercial and residential buildings, bases, government agencies, and so on. However, the satellite images are not necessarily frequently updated, and all of them are available at no charge through other products and even government sources; the software simply makes accessing the information easier. A number of Indian state governments have raised concerns about the security risks posed by geographic details provided by Google Earth's satellite imaging.62
Google has promoted their products in various ways. In London, Google Space was set-up in Heathrow Airport, showcasing several products, including Gmail, Google Earth and Picasa.6364 Also, a similar page was launched for American college students, under the name College Life, Powered by Google.65
In 2007, some reports surfaced that Google was planning the release of its own mobile phone, possibly a competitor to Apple's iPhone.666768 The project, called Android, an operating system provides a standard development kit that will allow any "Android" phone to run software developed for the Android SDK, no matter the phone manufacturer. In September 2008, T-Mobile released the first phone running the Android platform, the G1.
Google Translate site aka Google Language Tools site is a server-side machine translation service, which can translate 35 different lan
guages to each other, forming 1190 language pairs. Browser extension tools such as Firefox extensions allow for easy access to Google Translate from the browser. The software uses corpus linguistics techniques from translated documents, such United Nations documents, which are professionally translated to extract translations accurate up to 88 percent. A "suggest a better translation" feature appears with the original language text in a pop-up text field, allowing users to indicate where the current translation is incorrect or else inferior to another translation.On 1 September 2008, Google pre-announced the upcoming availability of Google Chrome, an open-source web browser,69 which was released on 2 September 2008.
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