5 March 2009

Orkut- Most popular the social networking site

Orkut is a social networking service which is run by Google and named after its creator, an employee of Google - Orkut Büyükkökten. The service states that it was designed to help users meet new friends and maintain existing relationships. Orkut is similar to other networking sites. Since October 2006, Orkut has permitted users to create accounts without an invitation.

Orkut is the most visited website in Brazil and second most visited site in India. A large percentage of users in India are high school and college students. The initial target market for Orkut was the United States, but the majority of its users are in Brazil and India.2 In fact, as of May 2008, 53.86% of Orkut's users are from Brazil, followed by India with 16.97%3 and 23.4% of the traffic comes from Brazil, followed by India with 18.0%.4 In 2008, more than 23 million of Brazilians had an account on orkut.
Originally hosted in California, in August 2008 Google announced that Orkut will be fully managed and operated in Brazil, by Google Brazil, in the city of Belo Horizonte. This was decided due to the large Brazilian user base and growth of legal issues.

Features

  • Scrapbook

  • Communities

  • and much more.

Legal Issues


Brazil

On August 22, 2006, Brazilian Federal Judge José Marcos Lunardelli ordered Google to release Orkut user’s information of a list of about two dozen Brazilian nationals, believed to be using Orkut to sell drugs and involved in child pornography by September 28. The judge ordered Google to pay $23,000 per day in fines until the information is turned over to the Brazilian government. The information the government is requesting would also be used to identify individuals that are spreading child pornography37 and hate speech, according to the Brazilian government. As of September 27, 2006 Google has stated that it will not release the information, on the grounds that the requested information is on Google servers in the U.S. and not Google servers in Brazil, and is therefore not subject to Brazilian laws.

India

Of late, the number of Indians on Orkut has been increasing rapidly. On October 10, 2006, the Bombay High Court's Aurangabad bench served a notice on Google for allowing a hate campaign against India.39 This referred to a community on Orkut called 'We Hate India', which initially carried a picture of an Indian flag being burned and some anti-India content.40 The High Court order was issued in response to a public-interest petition filed by an Aurangabad advocate. Google had six weeks to respond. Even before the petition was filed, many Orkut users had noticed this community and were mailing or otherwise messaging their contacts on Orkut to report the community as bogus to Google, which could result in its removal. The community has now been deleted but has spawned several 'We hate those who hate India' communities. Prior to the 60th Independence Day of India, orkut's main page was revamped. The section which usually displayed a collage of photos of various people, showed a stylized orkut logo. The word orkut was written in the Devanagiri script and was colored in the Indian national colours. Clicking on the logo redirects to a post by the orkut India Product Manager, Manu Rekhi,41 on the orkut internal blog. There has also been some media outcry against Orkut after a couple of youngsters were apparently lured by fake profiles on the site and later murdered.

On November 23, Bombay High Court asked the state government to file its reply in connection with a petition demanding a ban on social networking site, Orkut, for hosting an anti-Shivaji Web community.43 Recently, the Pune rural police cracked a rave party filled with narcotics.44 The accused have been charged under anti-narcotic laws, the (Indian) Narcotic Drugs and Psychotropics Substances Act, 1985 (NDPS). Besides the NDPS, according to some media reports, the police were deliberating on the issue of charging the accused under the (Indian) Information Technology Act, 2000 perhaps because Orkut was believed to be one of the mode of communication for these kind of drug abuses.The Cyber police in India have entered into an agreement with Orkut to have a facility to catch and prosecute those misusing Orkut since the complaints is in a rising stage.


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